uber: lucha por cinco estrellas
Art direction /design
Role:
Client:
In Las Marias we teamed up with KTBO and Memoma to create three animated videos for Uber that explain the best behavioral practices that need to be put in practice in their application.
In this content the user can learn to recognize inappropriate behaviors, correct them and thus avoid committing a mistake when using the Uber app.
Get ready to be a champion!
Know more about the actions Uber has taken to tackle this issue: https://www.uber.com/mx/es/u/harassment/
Uber
Client:Uber
Agency: KTBO
Animation & Direction: MEMOMA Studio
Animators: Chico Nube, Andrea Sánchez, Andrea Esquivel
Sound Design & Music: Supasound
Design: Las Marias studio
Art direction: Eva Gómez
Styleframes: Bitasi Santos, Eva Gómez
Character design: Marcos Alvarado, Bitasi Santos, Eva Gómez
Episode I
Styleframes
Episode II
Episode III
Styleframes
Character design
We intended to make all the characters look like they belong to the same universe. After designing the main characters ( luchador and driver) we had a very good starting point to visualize how the secondary characters would look like.
Characters
Sketches
