Zendesk: CX Trends 26
Lead 3D animation/design
Role:
Client:
CX Trends is the annual Zendesk report, grounded in original global research. It forecasts the leading trends shaping customer experience in the year ahead, positioning Zendesk as the leader in AI for CX.
For this year we built the design direction around the five main trends that define the core report and drive all campaign content. Each trend is represented by a specific color, geometric shape and 3D shape, creating a clear and distinctive identity within the overall campaign system.
Check the full Zendesk CX Trends 2026 report here
Zendesk
VP, Creative: Erin Pinkley
Creative director: Raven Wadley-Wright
Producer: Chantal Escartin
Art Director: Diogo Ferreira
3D Motion/ Design lead: Eva Gomez
3D Motion/ Design: Ana Laura Becerril
Design lead: Silvana Yaneva
Design: Paige Carrington
Copywriter: Damien Dennis
“The 3D visuals of each one of the trends are directly inspired by the trend’s name, having specific features that are a reflection of it, giving form to its meaning and reinforcing its unique identity within the campaign."
The 3D imagery library is composed of both micro views and macro views of each shape. The micro view (or full shape) is mainly used when a 3D visual is needed to support expressive data visualizations. The macro view (or detail of the shape) is applied across assets to build dynamic, engaging, and visually exciting layouts.
Each trend had a consistent visual experience, giving it a distinct identity within the larger system
Process
We started sketching out some ideas and iterating on the main shapes that would represent each trend giving a specific motion behavior to each ot them.
